{"id":144307,"date":"2024-07-24T21:16:31","date_gmt":"2024-07-24T19:16:31","guid":{"rendered":"https:\/\/motorcycles.news\/?p=144307"},"modified":"2026-02-02T08:58:41","modified_gmt":"2026-02-02T07:58:41","slug":"norton-motorcycles-entering-a-new-era-and-expanding-globally","status":"publish","type":"post","link":"https:\/\/www.motorcycles.news\/en\/norton-motorcycles-entering-a-new-era-and-expanding-globally\/","title":{"rendered":"Norton Motorcycles: Entering a new era and expanding globally"},"content":{"rendered":"<style id=\"bwg-style-0\">  #bwg_container1_0 {    display: table;\t\/*visibility: hidden;*\/  }  #bwg_container1_0 * {\t  -moz-user-select: none;\t  -khtml-user-select: none;\t  -webkit-user-select: none;\t  -ms-user-select: none;\t  user-select: none;  }  #bwg_container1_0 #bwg_container2_0 .bwg_slideshow_image_wrap_0 {\t  background-color: #F2F2F2;\t  width: 800px;\t  height: 500px;  }  #bwg_container1_0 #bwg_container2_0 .bwg_slideshow_image_0 {\t  max-width: 800px;\t 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style=\"width:161px; height:114.31px; margin-left: 0px; margin-top: -12.155px;\"                  data-style=\"width:161px; height:114.31px; margin-left: 0px; margin-top: -12.155px;\"                  src=\"https:\/\/www.motorcycles.news\/wp-content\/uploads\/photo-gallery\/imported_from_media_libray\/thumb\/20240201-7IV08895-FINAL.jpg?bwg=1721848216\"                  data-src=\"https:\/\/www.motorcycles.news\/wp-content\/uploads\/photo-gallery\/imported_from_media_libray\/thumb\/20240201-7IV08895-FINAL.jpg?bwg=1721848216\"                  onclick=\"bwg_change_image(parseInt(jQuery('#bwg_current_image_key_0').val()), '13', '', '', '0')\"                  image_id=\"12911\"                  image_key=\"13\"                  alt=\"20240201-7IV08895 FINAL\"                  title=\"20240201-7IV08895 FINAL\" \/>              <\/div>                            <div id=\"bwg_filmstrip_thumbnail_14_0\"                class=\"bwg_slideshow_filmstrip_thumbnail_0 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title=\"4SCxNORTON-15\" \/>              <\/div>                            <div id=\"bwg_filmstrip_thumbnail_15_0\"                class=\"bwg_slideshow_filmstrip_thumbnail_0 bwg_slideshow_thumb_deactive_0\"                data-style=\"width:161px; height:90px;\">                <img decoding=\"async\" class=\"bwg_filmstrip_thumbnail_img bwg_slideshow_filmstrip_thumbnail_img_0\"                  style=\"width:161px; height:107.226px; margin-left: 0px; margin-top: -8.613px;\"                  data-style=\"width:161px; height:107.226px; margin-left: 0px; margin-top: -8.613px;\"                  src=\"https:\/\/www.motorcycles.news\/wp-content\/uploads\/photo-gallery\/imported_from_media_libray\/thumb\/Brian_Gillen_CTO.jpg?bwg=1721848216\"                  data-src=\"https:\/\/www.motorcycles.news\/wp-content\/uploads\/photo-gallery\/imported_from_media_libray\/thumb\/Brian_Gillen_CTO.jpg?bwg=1721848216\"                  onclick=\"bwg_change_image(parseInt(jQuery('#bwg_current_image_key_0').val()), '15', '', '', '0')\"                  image_id=\"12913\"                  image_key=\"15\"                  alt=\"Brian_Gillen_CTO\"                  title=\"Brian_Gillen_CTO\" \/>              <\/div>                            <div id=\"bwg_filmstrip_thumbnail_16_0\"                class=\"bwg_slideshow_filmstrip_thumbnail_0 bwg_slideshow_thumb_deactive_0\"                data-style=\"width:161px; height:90px;\">                <img decoding=\"async\" class=\"bwg_filmstrip_thumbnail_img bwg_slideshow_filmstrip_thumbnail_img_0\"                  style=\"width:161px; height:107.226px; margin-left: 0px; margin-top: -8.613px;\"                  data-style=\"width:161px; height:107.226px; margin-left: 0px; margin-top: -8.613px;\"                  src=\"https:\/\/www.motorcycles.news\/wp-content\/uploads\/photo-gallery\/imported_from_media_libray\/thumb\/Brian_Gillen-21.jpg?bwg=1721848216\"                  data-src=\"https:\/\/www.motorcycles.news\/wp-content\/uploads\/photo-gallery\/imported_from_media_libray\/thumb\/Brian_Gillen-21.jpg?bwg=1721848216\"                  onclick=\"bwg_change_image(parseInt(jQuery('#bwg_current_image_key_0').val()), '16', '', '', '0')\"                  image_id=\"12914\"                  image_key=\"16\"                  alt=\"Brian_Gillen-21\"                  title=\"Brian_Gillen-21\" \/>              <\/div>                            <div id=\"bwg_filmstrip_thumbnail_17_0\"                class=\"bwg_slideshow_filmstrip_thumbnail_0 bwg_slideshow_thumb_deactive_0\"                data-style=\"width:161px; height:90px;\">                <img decoding=\"async\" class=\"bwg_filmstrip_thumbnail_img bwg_slideshow_filmstrip_thumbnail_img_0\"                  style=\"width:161px; height:107.226px; margin-left: 0px; margin-top: -8.613px;\"                  data-style=\"width:161px; height:107.226px; margin-left: 0px; margin-top: -8.613px;\"                  src=\"https:\/\/www.motorcycles.news\/wp-content\/uploads\/photo-gallery\/imported_from_media_libray\/thumb\/CW5D4802.jpg?bwg=1721848216\"                  data-src=\"https:\/\/www.motorcycles.news\/wp-content\/uploads\/photo-gallery\/imported_from_media_libray\/thumb\/CW5D4802.jpg?bwg=1721848216\"                  onclick=\"bwg_change_image(parseInt(jQuery('#bwg_current_image_key_0').val()), '17', '', '', '0')\"                  image_id=\"12915\"                  image_key=\"17\"                  alt=\"CW5D4802\"                  title=\"CW5D4802\" \/>              <\/div>                            <div id=\"bwg_filmstrip_thumbnail_18_0\"                class=\"bwg_slideshow_filmstrip_thumbnail_0 bwg_slideshow_thumb_deactive_0\"                data-style=\"width:161px; height:90px;\">                <img decoding=\"async\" class=\"bwg_filmstrip_thumbnail_img bwg_slideshow_filmstrip_thumbnail_img_0\"                  style=\"width:161px; height:241.74174174174px; margin-left: 0px; margin-top: -75.870870870871px;\"                  data-style=\"width:161px; height:241.74174174174px; margin-left: 0px; margin-top: -75.870870870871px;\"                  src=\"https:\/\/www.motorcycles.news\/wp-content\/uploads\/photo-gallery\/imported_from_media_libray\/thumb\/CW5D4857.jpg?bwg=1721848216\"                  data-src=\"https:\/\/www.motorcycles.news\/wp-content\/uploads\/photo-gallery\/imported_from_media_libray\/thumb\/CW5D4857.jpg?bwg=1721848216\"                  onclick=\"bwg_change_image(parseInt(jQuery('#bwg_current_image_key_0').val()), '18', '', '', '0')\"                  image_id=\"12916\"                  image_key=\"18\"                  alt=\"CW5D4857\"                  title=\"CW5D4857\" \/>              <\/div>                            <div id=\"bwg_filmstrip_thumbnail_19_0\"                class=\"bwg_slideshow_filmstrip_thumbnail_0 bwg_slideshow_thumb_deactive_0\"                data-style=\"width:161px; height:90px;\">                <img decoding=\"async\" class=\"bwg_filmstrip_thumbnail_img bwg_slideshow_filmstrip_thumbnail_img_0\"                  style=\"width:161px; height:241.74174174174px; margin-left: 0px; margin-top: -75.870870870871px;\"                  data-style=\"width:161px; height:241.74174174174px; margin-left: 0px; margin-top: -75.870870870871px;\"                  src=\"https:\/\/www.motorcycles.news\/wp-content\/uploads\/photo-gallery\/imported_from_media_libray\/thumb\/Dr-Robert-Hentschel.jpg?bwg=1721848216\"                  data-src=\"https:\/\/www.motorcycles.news\/wp-content\/uploads\/photo-gallery\/imported_from_media_libray\/thumb\/Dr-Robert-Hentschel.jpg?bwg=1721848216\"                  onclick=\"bwg_change_image(parseInt(jQuery('#bwg_current_image_key_0').val()), '19', '', '', '0')\"                  image_id=\"12917\"                  image_key=\"19\"                  alt=\"Dr Robert Hentschel\"                  title=\"Dr Robert Hentschel\" \/>              <\/div>                            <div id=\"bwg_filmstrip_thumbnail_20_0\"                class=\"bwg_slideshow_filmstrip_thumbnail_0 bwg_slideshow_thumb_deactive_0\"                data-style=\"width:161px; height:90px;\">                <img decoding=\"async\" class=\"bwg_filmstrip_thumbnail_img bwg_slideshow_filmstrip_thumbnail_img_0\"                  style=\"width:161px; height:107.548px; margin-left: 0px; margin-top: -8.774px;\"                  data-style=\"width:161px; height:107.548px; margin-left: 0px; margin-top: -8.774px;\"                  src=\"https:\/\/www.motorcycles.news\/wp-content\/uploads\/photo-gallery\/imported_from_media_libray\/thumb\/DSC00615-copy.jpg?bwg=1721848216\"                  data-src=\"https:\/\/www.motorcycles.news\/wp-content\/uploads\/photo-gallery\/imported_from_media_libray\/thumb\/DSC00615-copy.jpg?bwg=1721848216\"                  onclick=\"bwg_change_image(parseInt(jQuery('#bwg_current_image_key_0').val()), '20', '', '', '0')\"                  image_id=\"12918\"           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       onclick=\"bwg_change_image(parseInt(jQuery('#bwg_current_image_key_0').val()), '21', '', '', '0')\"                  image_id=\"12919\"                  image_key=\"21\"                  alt=\"DSC01279 copy\"                  title=\"DSC01279 copy\" \/>              <\/div>                            <div id=\"bwg_filmstrip_thumbnail_22_0\"                class=\"bwg_slideshow_filmstrip_thumbnail_0 bwg_slideshow_thumb_deactive_0\"                data-style=\"width:161px; height:90px;\">                <img decoding=\"async\" class=\"bwg_filmstrip_thumbnail_img bwg_slideshow_filmstrip_thumbnail_img_0\"                  style=\"width:161px; height:107.548px; margin-left: 0px; margin-top: -8.774px;\"                  data-style=\"width:161px; height:107.548px; margin-left: 0px; margin-top: -8.774px;\"                  src=\"https:\/\/www.motorcycles.news\/wp-content\/uploads\/photo-gallery\/imported_from_media_libray\/thumb\/DSC01683.jpg?bwg=1721848216\"                  data-src=\"https:\/\/www.motorcycles.news\/wp-content\/uploads\/photo-gallery\/imported_from_media_libray\/thumb\/DSC01683.jpg?bwg=1721848216\"                  onclick=\"bwg_change_image(parseInt(jQuery('#bwg_current_image_key_0').val()), '22', '', '', '0')\"                  image_id=\"12920\"                  image_key=\"22\"                  alt=\"DSC01683\"                  title=\"DSC01683\" \/>              <\/div>                            <div id=\"bwg_filmstrip_thumbnail_23_0\"                class=\"bwg_slideshow_filmstrip_thumbnail_0 bwg_slideshow_thumb_deactive_0\"                data-style=\"width:161px; height:90px;\">                <img decoding=\"async\" class=\"bwg_filmstrip_thumbnail_img bwg_slideshow_filmstrip_thumbnail_img_0\"                  style=\"width:161px; height:107.226px; margin-left: 0px; margin-top: -8.613px;\"                  data-style=\"width:161px; height:107.226px; margin-left: 0px; margin-top: -8.613px;\"                  src=\"https:\/\/www.motorcycles.news\/wp-content\/uploads\/photo-gallery\/imported_from_media_libray\/thumb\/FactoryStoryShots-1006.jpg?bwg=1721848216\"                  data-src=\"https:\/\/www.motorcycles.news\/wp-content\/uploads\/photo-gallery\/imported_from_media_libray\/thumb\/FactoryStoryShots-1006.jpg?bwg=1721848216\"                  onclick=\"bwg_change_image(parseInt(jQuery('#bwg_current_image_key_0').val()), '23', '', '', '0')\"                  image_id=\"12921\"                  image_key=\"23\"                  alt=\"FactoryStoryShots-1006\"                  title=\"FactoryStoryShots-1006\" \/>              <\/div>                            <div id=\"bwg_filmstrip_thumbnail_24_0\"                class=\"bwg_slideshow_filmstrip_thumbnail_0 bwg_slideshow_thumb_deactive_0\"                data-style=\"width:161px; height:90px;\">                <img decoding=\"async\" class=\"bwg_filmstrip_thumbnail_img bwg_slideshow_filmstrip_thumbnail_img_0\"                  style=\"width:161px; height:107.226px; margin-left: 0px; margin-top: -8.613px;\"                  data-style=\"width:161px; height:107.226px; margin-left: 0px; margin-top: -8.613px;\"                  src=\"https:\/\/www.motorcycles.news\/wp-content\/uploads\/photo-gallery\/imported_from_media_libray\/thumb\/FactoryStoryShots-1021.jpg?bwg=1721848216\"                  data-src=\"https:\/\/www.motorcycles.news\/wp-content\/uploads\/photo-gallery\/imported_from_media_libray\/thumb\/FactoryStoryShots-1021.jpg?bwg=1721848216\"                  onclick=\"bwg_change_image(parseInt(jQuery('#bwg_current_image_key_0').val()), '24', '', '', '0')\"                  image_id=\"12922\"                  image_key=\"24\"                  alt=\"FactoryStoryShots-1021\"                  title=\"FactoryStoryShots-1021\" \/>              <\/div>                            <div id=\"bwg_filmstrip_thumbnail_25_0\"                class=\"bwg_slideshow_filmstrip_thumbnail_0 bwg_slideshow_thumb_deactive_0\"                data-style=\"width:161px; height:90px;\">                <img decoding=\"async\" class=\"bwg_filmstrip_thumbnail_img bwg_slideshow_filmstrip_thumbnail_img_0\"                  style=\"width:161px; height:107.226px; margin-left: 0px; margin-top: -8.613px;\"                  data-style=\"width:161px; height:107.226px; margin-left: 0px; margin-top: -8.613px;\"                  src=\"https:\/\/www.motorcycles.news\/wp-content\/uploads\/photo-gallery\/imported_from_media_libray\/thumb\/FactoryStoryShots-1079.jpg?bwg=1721848216\"                  data-src=\"https:\/\/www.motorcycles.news\/wp-content\/uploads\/photo-gallery\/imported_from_media_libray\/thumb\/FactoryStoryShots-1079.jpg?bwg=1721848216\"                  onclick=\"bwg_change_image(parseInt(jQuery('#bwg_current_image_key_0').val()), '25', '', '', '0')\"                  image_id=\"12923\"                  image_key=\"25\"                  alt=\"FactoryStoryShots-1079\"                  title=\"FactoryStoryShots-1079\" \/>              <\/div>                            <div id=\"bwg_filmstrip_thumbnail_26_0\"                class=\"bwg_slideshow_filmstrip_thumbnail_0 bwg_slideshow_thumb_deactive_0\"                data-style=\"width:161px; height:90px;\">                <img decoding=\"async\" class=\"bwg_filmstrip_thumbnail_img bwg_slideshow_filmstrip_thumbnail_img_0\"                  style=\"width:161px; height:107.226px; margin-left: 0px; margin-top: -8.613px;\"                  data-style=\"width:161px; height:107.226px; margin-left: 0px; margin-top: -8.613px;\"                  src=\"https:\/\/www.motorcycles.news\/wp-content\/uploads\/photo-gallery\/imported_from_media_libray\/thumb\/FactoryStoryShots-1119.jpg?bwg=1721848216\"                  data-src=\"https:\/\/www.motorcycles.news\/wp-content\/uploads\/photo-gallery\/imported_from_media_libray\/thumb\/FactoryStoryShots-1119.jpg?bwg=1721848216\"                  onclick=\"bwg_change_image(parseInt(jQuery('#bwg_current_image_key_0').val()), '26', '', '', '0')\"                  image_id=\"12924\"                  image_key=\"26\"                  alt=\"FactoryStoryShots-1119\"                  title=\"FactoryStoryShots-1119\" \/>              <\/div>                            <div id=\"bwg_filmstrip_thumbnail_27_0\"                class=\"bwg_slideshow_filmstrip_thumbnail_0 bwg_slideshow_thumb_deactive_0\"                data-style=\"width:161px; height:90px;\">                <img decoding=\"async\" class=\"bwg_filmstrip_thumbnail_img bwg_slideshow_filmstrip_thumbnail_img_0\"                  style=\"width:161px; height:107.226px; margin-left: 0px; margin-top: -8.613px;\"                  data-style=\"width:161px; height:107.226px; margin-left: 0px; margin-top: -8.613px;\"                  src=\"https:\/\/www.motorcycles.news\/wp-content\/uploads\/photo-gallery\/imported_from_media_libray\/thumb\/JA_Norton_Goodwood_24-17.jpg?bwg=1721848216\"                  data-src=\"https:\/\/www.motorcycles.news\/wp-content\/uploads\/photo-gallery\/imported_from_media_libray\/thumb\/JA_Norton_Goodwood_24-17.jpg?bwg=1721848216\"                  onclick=\"bwg_change_image(parseInt(jQuery('#bwg_current_image_key_0').val()), '27', '', '', '0')\"                  image_id=\"12925\"                  image_key=\"27\"                  alt=\"JA_Norton_Goodwood_24-17\"                  title=\"JA_Norton_Goodwood_24-17\" \/>              <\/div>                            <div id=\"bwg_filmstrip_thumbnail_28_0\"                class=\"bwg_slideshow_filmstrip_thumbnail_0 bwg_slideshow_thumb_deactive_0\"                data-style=\"width:161px; height:90px;\">                <img decoding=\"async\" class=\"bwg_filmstrip_thumbnail_img bwg_slideshow_filmstrip_thumbnail_img_0\"                  style=\"width:161px; height:241.74174174174px; margin-left: 0px; margin-top: -75.870870870871px;\"                  data-style=\"width:161px; height:241.74174174174px; margin-left: 0px; margin-top: -75.870870870871px;\"                  src=\"https:\/\/www.motorcycles.news\/wp-content\/uploads\/photo-gallery\/imported_from_media_libray\/thumb\/JA_Norton_Goodwood_24-18.jpg?bwg=1721848216\"                  data-src=\"https:\/\/www.motorcycles.news\/wp-content\/uploads\/photo-gallery\/imported_from_media_libray\/thumb\/JA_Norton_Goodwood_24-18.jpg?bwg=1721848216\"                  onclick=\"bwg_change_image(parseInt(jQuery('#bwg_current_image_key_0').val()), '28', '', '', '0')\"                  image_id=\"12926\"                  image_key=\"28\"                  alt=\"JA_Norton_Goodwood_24-18\"                  title=\"JA_Norton_Goodwood_24-18\" \/>              <\/div>                            <div id=\"bwg_filmstrip_thumbnail_29_0\"                class=\"bwg_slideshow_filmstrip_thumbnail_0 bwg_slideshow_thumb_deactive_0\"                data-style=\"width:161px; height:90px;\">                <img decoding=\"async\" class=\"bwg_filmstrip_thumbnail_img bwg_slideshow_filmstrip_thumbnail_img_0\"                  style=\"width:161px; height:107.226px; margin-left: 0px; margin-top: -8.613px;\"                  data-style=\"width:161px; height:107.226px; margin-left: 0px; margin-top: -8.613px;\"                  src=\"https:\/\/www.motorcycles.news\/wp-content\/uploads\/photo-gallery\/imported_from_media_libray\/thumb\/JA_Norton_headshots-96.jpg?bwg=1721848216\"                  data-src=\"https:\/\/www.motorcycles.news\/wp-content\/uploads\/photo-gallery\/imported_from_media_libray\/thumb\/JA_Norton_headshots-96.jpg?bwg=1721848216\"                  onclick=\"bwg_change_image(parseInt(jQuery('#bwg_current_image_key_0').val()), '29', '', '', '0')\"                  image_id=\"12927\"                  image_key=\"29\"                  alt=\"JA_Norton_headshots-96\"                  title=\"JA_Norton_headshots-96\" \/>              <\/div>                            <div 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        data-filmstrip-position=\"bottom\"         data-filmstrip-size=\"90\">      <div class=\"bwg_slide_container_0\">        <div class=\"bwg_slide_bg_0\">          <div class=\"bwg_slider_0\">                            <span class=\"bwg_slideshow_image_spun_0\" id=\"image_id_0_12898\">                    <span class=\"bwg_slideshow_image_spun1_0\">                      <span class=\"bwg_slideshow_image_spun2_0\">                                                  <a  class=\"bwg-a bwg_lightbox\" href=\"https:\/\/www.motorcycles.news\/wp-content\/uploads\/photo-gallery\/imported_from_media_libray\/JA_Norton_Goodwood_24-25.jpg?bwg=1721848215\" data-image-id=\"12898\" data-elementor-open-lightbox=\"no\">                          <img decoding=\"async\" id=\"bwg_slideshow_image_0\" class=\"skip-lazy bwg_slide bwg_slideshow_image_0  bwg_lazyload \" src=\"https:\/\/www.motorcycles.news\/wp-content\/plugins\/photo-gallery\/images\/lazy_placeholder.gif\" 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id=\"bwg_slideshow_play_pause_0\" class=\"bwg_slideshow_play_pause\" style=\"display: ;\"><span><span id=\"bwg_slideshow_play_pause-ico_0\"><i class=\"bwg-icon-play bwg_ctrl_btn_0 bwg_slideshow_play_pause_0\"><\/i><\/span><\/span><\/span>        <a class=\"bwg-a\" id=\"spider_slideshow_right_0\" onclick=\"bwg_change_image(parseInt(jQuery('#bwg_current_image_key_0').val()), (parseInt(jQuery('#bwg_current_image_key_0').val()) + bwg_iterator(0)) % 37, '', '', 0); return false;\"><span id=\"spider_slideshow_right-ico_0\"><span><i class=\"bwg-icon-angle-right bwg_slideshow_next_btn_0\"><\/i><\/span><\/span><\/a>            <\/div>      <\/div>            <\/div>        <\/form>        <style>          #bwg_container1_0 #bwg_container2_0 #spider_popup_overlay_0 {          background-color: #EEEEEE;          opacity: 0.60;          }          <\/style>        <div id=\"bwg_spider_popup_loading_0\" class=\"bwg_spider_popup_loading\"><\/div>        <div id=\"spider_popup_overlay_0\" class=\"spider_popup_overlay\" onclick=\"spider_destroypopup(1000)\"><\/div>        <input type=\"hidden\" id=\"bwg_random_seed_0\" value=\"1873286636\">                <\/div>    <\/div>    <script>      if (document.readyState === 'complete') {        if( typeof bwg_main_ready == 'function' ) {          if ( jQuery(\"#bwg_container1_0\").height() ) {            bwg_main_ready(jQuery(\"#bwg_container1_0\"));          }        }      } else {        document.addEventListener('DOMContentLoaded', function() {          if( typeof bwg_main_ready == 'function' ) {            if ( jQuery(\"#bwg_container1_0\").height() ) {             bwg_main_ready(jQuery(\"#bwg_container1_0\"));            }          }        });      }    <\/script>    \n\n\n\n<h3>Management team unveils plans<\/h3>\n<p>At the Goodwood Festival of Speed, Norton welcomed a delegation of international journalists.\u00a0 The management team &#8211; consisting of Sudarshan Venu, Dr. Robert Hentschel and Richard Arnold &#8211; presented the brand&#8217;s vision and explained the strategy for global expansion.\u00a0 Sudarshan Venu, Managing Director of TVS Motor Company, emphasized: &#8220;Our vision, commitment and investment in the Norton brand is reaching an exciting phase.\u00a0 We look forward to sharing this with motorcyclists worldwide.&#8221;<\/p>\n<p>\u00a0<\/p>\n<h3>Investment and new products<\/h3>\n<p><a class=\"wpil_keyword_link\" href=\"https:\/\/www.motorcycles.news\/en\/tag\/tvs-en\/\" target=\"_blank\"  rel=\"noopener\" title=\"TVS\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"12392\">TVS<\/a> Motor has invested \u00a3200 million in new product development, facilities, research and development and world-class quality engineering.\u00a0 Starting next year, six new models will be introduced over a three-year period.\u00a0 These new <a class=\"wpil_keyword_link\" href=\"https:\/\/www.motorcycles.news\/en\/tag\/norton-en-2\/\" target=\"_blank\"  rel=\"noopener\" title=\"Norton\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"12356\">Norton<\/a> motorcycles follow the company&#8217;s philosophy of &#8216;design, dynamics and detail.\u00a0 International expansion will initially focus on the USA, Germany, France, Italy and India.<\/p>\n<p>\u00a0<\/p>\n<h3>Management team and expertise<\/h3>\n<p>Richard Arnold, newly appointed Executive Director and former CEO of Manchester United Football Club, brings his expertise to the company.\u00a0 Bringing together the right leadership team has put Norton in the best position to realize its planned growth.\u00a0 Dr. Robert Hentschel, CEO of Norton Motorcycles, explained the development and engineering work behind Norton&#8217;s current and future models, which is driven by the support of TVS Motor.<\/p>\n<p>\u00a0<\/p>\n<h3>Technical developments and models<\/h3>\n<p>Thanks to TVS Motor&#8217;s investment, research and development at Norton has been significantly improved.\u00a0 This can be seen in the One of One V4SV, inspired by Steve Hislop&#8217;s &#8216;White Charger&#8217;, which mastered the Goodwood Hillclimb every day of the festival.\u00a0 Dr. Hentschel said: &#8220;The investment in research, development and leadership enables us to bring six exciting products with world-class quality and scalability to different countries, marking another successful chapter in the Norton story.&#8221;<\/p>\n<p>\u00a0<\/p>\n<h3>The importance of Norton&#8217;s history<\/h3>\n<p>Richard Arnold spoke about the future direction of the brand, global distribution and the importance of maintaining the Norton heritage.\u00a0 This year also saw the completion of fulfillment and delivery of orders for customers of the previous company, following an investment of \u00a32.3 million (approx. 2.6 million euros, 2.9 million USD) in the development and re-engineering of the Commando and V4 platforms.\u00a0 Arnold emphasized: &#8220;The Norton legacy is extensive and plays a key role in our development as a global brand.\u00a0 It is important that we prioritize our customers both in the present and in the future.&#8221;<\/p>\n<p>\u00a0<\/p>\n<h3>Conclusion<\/h3>\n<p>Norton Motorcycles is at the beginning of an exciting phase of expansion and development.\u00a0 With significant investment and a clear vision for the future, the company is ready to enter new markets and inspire motorcyclists worldwide.\u00a0 The coming years promise exciting developments and new models that will further strengthen the traditional Norton brand.<\/p>\n<p>[amazon bestseller=&#8221;Motorrad Norton&#8221; items=&#8221;3&#8243;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Norton Motorcycles, part of the TVS Motor Company Group, announced its plans for global expansion at the Goodwood Festival of Speed 2024.\u00a0 With an investment of \u00a3200 million (approx. 230 million euros, 255 million USD), the company plans to launch six new models in the coming years and expand its presence internationally.<\/p>\n","protected":false},"author":4,"featured_media":144231,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"iawp_total_views":13,"footnotes":""},"categories":[711],"tags":[714,728],"class_list":["post-144307","post","type-post","status-publish","format-standard","has-post-thumbnail","category-news-en","tag-news-en","tag-norton-en-2"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.motorcycles.news\/en\/wp-json\/wp\/v2\/posts\/144307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.motorcycles.news\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.motorcycles.news\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.motorcycles.news\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.motorcycles.news\/en\/wp-json\/wp\/v2\/comments?post=144307"}],"version-history":[{"count":0,"href":"https:\/\/www.motorcycles.news\/en\/wp-json\/wp\/v2\/posts\/144307\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.motorcycles.news\/en\/wp-json\/wp\/v2\/media\/144231"}],"wp:attachment":[{"href":"https:\/\/www.motorcycles.news\/en\/wp-json\/wp\/v2\/media?parent=144307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.motorcycles.news\/en\/wp-json\/wp\/v2\/categories?post=144307"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.motorcycles.news\/en\/wp-json\/wp\/v2\/tags?post=144307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}