Browsing: LiveWire

In recent months, several executives at LiveWire, Harley-Davidson’s electric motorcycle brand, have sold a significant portion of their company shares. This move is causing uncertainty about the manufacturer’s long-term stability. While the share price initially showed a brief upward trend at the beginning of the week, starting trading at $4.11 (approx. €3.78) – an increase on Friday’s closing price of $3.86 (approx. €3.54) – it quickly settled at $3.96 (approx. €3.63). This means that there is still no clear sign of investor confidence.

When Harley-Davidson presented its first electric motorcycle, the LiveWire, in 2019, expectations were high.  Not only for the product itself, but also for its symbolic significance: a traditional company opening up to the future.  But the reality is sobering.  Sluggish sales figures, high prices and poor strategic decisions make LiveWire a brand that is struggling to get off the ground.  And although outgoing Harley CEO Jochen Zeitz blames the weak charging infrastructure in particular, a closer look reveals that this is only part of the problem: This is only part of the problem.

On January 15, LiveWire will present its latest model, the S2 Alpinista.  Despite sluggish sales figures in the medium to large-sized electric motorcycle segment, the brand is focusing on innovation and hopes to bring a breath of fresh air to the market with this model.  But who exactly is this motorcycle intended for and how will it differ from its predecessors?

Harley-Davidson’s subsidiary LiveWire is currently at the center of news due to a major recall affecting all units of its 2024 model S2 Del Mar in the US.  A software issue is forcing the company to take proactive action to ensure rider safety and minimize potential risks on the road.

LiveWire has unveiled the S2 Del Mar LE electric motorcycle and also launched pre-sales at the same time. However, the Launch Edition was only offered 100 times and only in America. – Within a very short time it was sold out.