Spare parts supply is a priority
In a video statement, Benatti emphasized that the supply of spare parts for existing customers would be ensured first. The aim is to secure the long-term operation and maintenance of machines that have already been sold. The production of new vehicles is also back on the agenda, but will only follow once the supply of spare parts is running reliably.
Production to restart on a small scale
According to Benatti, Energica plans to resume production of all previous models, including the Ego+, the Eva Ribelle, the EsseEsse9+, and the touring model Experia. This will be done by a small team in Italy that is already familiar with the processes and technology. The exact location of future production has not yet been specified.
Return to old markets – expansion with caution
The restoration of sales and service networks in the previous core markets is also on the agenda. According to Benatti, Energica will only target new markets once viable structures have been reestablished there. The direction is clear: step by step, no unrealistic growth promises.
Review: From technology leader to crash
Founded in 2010 in Modena, Italy, Energica positioned itself early on as a premium manufacturer in the electric motorcycle sector. The models were characterized by high performance and modern design – at prices that were more in line with the upper class of combustion engine manufacturers such as Ducati, Triumph, or Honda.
Although the motorcycles were generally well received by trade journalists, commercial success failed to materialize. The market for electric two-wheelers proved to be tough, especially in the high-price segment. Energica fell into a spiral of financing rounds and dependencies – ultimately ending in a takeover by the US company Ideanomics, which was later embroiled in a financial scandal. When Ideanomics collapsed in 2025, it dragged Energica into insolvency with it.
Realistic restart instead of exaggerated promises
The new management is now deliberately focusing on transparency and realistic goals. “Returning to series production and further development is not an easy or quick process,” says Benatti. At the same time, he emphasizes that the company wants to remain a technological leader in the future. “We intend to continue the tradition of technological innovation that makes Energica motorcycles the most powerful, fastest, and longest-range electric motorcycles in the world today.”
Whether this claim can be upheld remains to be seen. At any rate, the desire to rebuild seems serious and well thought out. The restart is taking place in small steps, without exaggerated marketing promises—an approach that could potentially secure Energica’s return to the market.
- S100 Total Reiniger Plus Nachfüllkanister 2000 ml – Motorradzubehör – Reinigung & Pflege Neutral
