Background to the campaign
All US riders who own a Harley-Davidson with a valid VIN were eligible to participate. After registering with an authorized dealer, the miles driven were recorded during subsequent visits. In addition, collecting keywords and visiting new dealers contributed to the so-called Rev Score.
On average, riders covered around 3,500 miles. However, more than 2,300 participants exceeded the 10,000-mile mark within the seven-month period, which was considered a special contribution to the overall result.
Supported organizations
The $1 million donation (approx. €920,000) will be distributed to nine organizations that support military personnel, veterans, and first responders. These include:
- 1 Soldier 1 Dog 1 Team
- American Legion Riders
- Combat Veterans Motorcycle Association
- Hanks for Our Troops
- Motorcycle Missions
- National Association of Buffalo Soldiers and Troopers
- Rolling Thunder
- Wounded Warrior Project
- Veterans of Foreign Wars
Harley-Davidson said in its statement that it was proud of the strong participation of riders. Vice President of Marketing Theo Keetell said, “The Harley-Davidson community is always ready to stand up for those who protect us and enable our freedom. The Let’s Ride Challenge – Ride for Heroes combined fun with a clear purpose, and Harley-Davidson was overwhelmed by the positive response. The company is very proud to make this donation to these very worthy organizations on behalf of all participating riders.”
Five new motorcycles for the top participants
In addition to the donation, Harley-Davidson is awarding five new motorcycles to the top riders in each Rev Score category. The prizes at a glance:
- Silver Tier (1–2,500 miles): the Nightster
- Gold Tier (2,501–4,000 miles): the Street Bob
- Platinum Tier (4,001–5,500 miles): the Fat Boy
- Diamond Tier (5,501–7,500 miles): the Street Glide
- Black & Orange Tier (7,501+ miles): the 2025 model year CVO Road Glide
The winners will be announced shortly.
Outlook for the coming year
Harley-Davidson has already announced that the Let’s Ride Challenge – Ride for Heroes will continue in 2026. Interested parties can find out about the start and schedule of the next round via the H-D app and local dealers.
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