With the Manx R 2026, Norton is introducing its first new superbike under the leadership of its Indian parent company TVS. The model not only marks the beginning of a comprehensive product offensive, but is also intended to reposition the traditional British brand after years of uncertainty.
CFMoto is taking the next big step toward the high-performance motorcycle segment: With the V4 SR-RR, the Chinese manufacturer unveiled a superbike at EICMA 2025 that is directly oriented toward the industry's elite in terms of performance and technology. The machine is currently in the prototype stage, but there are many indications that a production model could be launched as early as 2026.
With the unveiling of the new BSA Thunderbolt at EICMA 2025, the long-established manufacturer BSA continues its expansion course and presents its first adventure bike. The model builds on the history of the original Thunderbolt, which already offered touring and off-road qualities in the 1970s. The new edition has been designed as a modern interpretation to meet the needs of a new generation of riders.
At EICMA 2025 in Milan, Ultraviolette provided comprehensive insight into its future direction and expanded product portfolio. In addition to electric motorcycles and scooters, the world's first production motorcycle with integrated radar technology was unveiled. The company also presented the UVCrossfade, a connected carbon fiber helmet that aims to take rider safety and connectivity to a new level.
With the BMW F 450 GS, BMW Motorrad is expanding its GS model family with a sporty adventure bike specifically designed for the 48 hp A2 class. Developed for riders who are looking for a lightweight, agile, yet robust motorcycle for everyday use, touring, and off-road adventures, the new F 450 GS relies on proven GS technology and a modern, distinctive design.
Harley-Davidson has unveiled selected motorcycles for the 2026 model year, which are expected to be available from authorized dealers worldwide starting in the first quarter of 2026. The announcement was made on the official website and in the video “Model Year 2026 Reveal – Chapter One – November 4th” on the company's YouTube channel. Another presentation of new models, including the limited edition Custom Vehicle Operations (CVO) collection, is scheduled for January 14, 2026.
In the run-up to its 100th anniversary, Ducati will be presenting a particularly extensive and technically advanced model range at EICMA 2025. The Italian manufacturer is focusing on both tradition and innovation, showcasing numerous new products in Milan that underline the company's sporting heritage and technological expertise.
Honda presented the prototype of the V3R 900 with electronic supercharger at EICMA 2025 in Milan. With this motorcycle, the manufacturer is focusing on technical innovation and pursuing the goal of achieving a balance between performance, riding pleasure, and environmental compatibility. The V3R 900 with e-supercharger exemplifies Honda's future strategy in the field of sporty road motorcycles.
Zero Motorcycles unveiled a comprehensive update to its electric motorcycle range at EICMA 2025 in Milan. The focus is on the brand-new Urban Scooter LS1, flanked by an extensively revised model range for the 2026 model year and the visionary Lompico Concept, which offers a glimpse of upcoming technologies and design lines.
MV Agusta presents a new chapter in the history of naked bikes with the Brutale 950 Serie Oro. Strictly limited to 300 units, this special edition features a newly developed three-cylinder engine, innovative electronics, and high-quality components—and marks the beginning of a completely new model generation, which is set to launch in the second quarter of 2026.
For the 2026 model year, Kawasaki is presenting the Ninja ZX-10R and the race-oriented Ninja ZX-10RR with extensive innovations, particularly in terms of aerodynamics, electronics, and chassis tuning. The ZX-10R has been a fixture in the Superbike segment for years and has won numerous titles in the Superbike World Championship (WorldSBK).
Brabus and KTM are about to unveil the new Brabus 1400 R Signature Edition, which is expected to make its debut at EICMA in Milan from November 6 to 9. The latest generation of jointly developed power naked bikes is set to replace the previous top model, the Brabus 1300 R Masterpiece Edition. Initial prototype images and technical information already point to comprehensive further development.
With the Himalayan 450 Rally Raid, Royal Enfield plans to introduce an even more off-road capable version of its well-known Adventure series. The motorcycle is set to be unveiled on November 4, 2025, at EICMA. Even before the official premiere, the first details about the features and technology have been leaked.
QJMOTOR is using EICMA 2025 to unveil five new motorcycles in different segments. The new models set their own accents both visually and technically and are aimed at a broad target group, from beginners to sports riders to design enthusiasts. The focus is on the sporty SRK250RR, the urban RAW250, the SRK450RR, the Rino adventure bike, and the EQVVS sixhundred café racer.
EICMA 2025 will feature numerous new products, but some models are still missing despite high demand. There are five motorcycles that fans keep asking for, but as things stand, they won't be presented at the show. The reasons for this are varied, ranging from economic considerations to changes in manufacturer strategies. Here is an overview of the most sought-after models that won't be appearing at EICMA in 2025.
At EICMA 2025 in Milan, BENDA is demonstrating a significantly increased commitment to the European market and underlining its global expansion strategy. The Chinese motorcycle manufacturer is presenting an expanded model range to an international audience. A total of twelve motorcycles and seven off-road vehicles will be on display. More than half of these are making their global debut in Milan – a sign of the company's most comprehensive and ambitious international exhibition to date.
MV Agusta is sticking with its popular Enduro Veloce and Brutale 800 models and is launching both motorcycles with minor revisions for the 2026 model year. While the adjustments are largely cosmetic or technical in nature, the character of the machines remains unchanged.
The Kawasaki Z900RS remains true to its legendary heritage in the 2026 model year, but features numerous revised details. The further development includes innovations to the engine, chassis, and electronics to further optimize both the classic look and the riding experience. In addition to the standard model, Kawasaki continues to offer the Z900RS SE and two other special editions.
With the Yamaha XSR900 GP 2026, the manufacturer is launching a special model that pays tribute to one of the most influential figures in motorcycle racing: Kenny Roberts. The XSR900 GP is the new top model in the Sport Heritage series and combines modern technology with a clear retro design reminiscent of the Grand Prix machines of the late 1970s and early 1980s.
With EICMA in Milan just around the corner, the most important motorcycle trade fair of the year is fast approaching. There are already numerous hints, official announcements, and rumors about the new motorcycle models from the major manufacturers for the 2026 model year. The industry is focusing on a mix of comprehensive model updates, new technologies, and some spectacular world premieres. Following the upheaval caused by the introduction of the Euro 5+ standards, the focus is increasingly shifting to detailed optimizations, while some brands are looking to target new segments. Below is an overview of the new models expected from the major manufacturers.