- Seven production models unveiled, three more announced
- Production of new models scheduled to start in 2026
- Manufacturing to take place in China, brand positioning in the premium segment
Following its official revival in 2022, Phelon & Moore’s new model range was presented to the public in its entirety for the first time. By the time the EICMA motorcycle show rolled around, it was clear that the traditional brand was set to make a comeback with a broad portfolio. From touring enduros and cruisers to scooters and retro naked bikes, the lineup covers several segments.
Historical roots and reorientation
Phelon & Moore was founded in 1902 in Cleckheaton, Yorkshire, by Joah Carver Phelon and Richard Moore. Until the factory closed in 1967, numerous two- and four-stroke motorcycles were produced there, including racing machines that competed in the Isle of Man TT. The best-known model was the Panther, whose large-volume single-cylinder design shaped the brand image for decades.
Today, the rights are held by an international group of investors who, according to their own statements, have many years of experience in the development, production, and distribution of motorcycles and scooters. The aim is to offer motorcycles with historical references for a global market. Details of the ownership structure remain largely unknown.
Capetown: Travel enduros with mid-range aspirations
The Capetown 7S, Capetown 7X, and Capetown 7X Pininfarina Edition mark the company’s entry into the adventure segment. All variants feature a 693 cc inline twin-cylinder engine. The power output is specified as 74 hp (54 kW) at 8500 rpm, with a maximum torque of 68 Nm (50 lb ft) at 6500 rpm.
Standard equipment includes a TFT display, heated grips, traction control, and a front camera. The chassis offers adjustable suspension elements, while 320 mm brake discs with four-piston calipers are used at the front. The weight with a full tank is stated as 240 kg (529 lbs). The single-sided swing arm is striking, giving the motorcycle a unique look. The manufacturer does not provide any further details about the origin of the engine.
Panther: Cruiser with a historic name
The traditional Panther name lives on in two modern cruiser variants. The Panther C has a classic look with lots of chrome, a double seat, and high handlebars. The Panther S has a darker look with black-coated components, lower handlebars, handlebar end mirrors, and a significantly reduced passenger seat.
Both models are powered by a liquid-cooled V-twin engine with 573 cc. The power output is 54 hp (40 kW) at 8500 rpm, with a maximum torque of 48.5 Nm (35.7 lb ft) at 6500 rpm. The seat height is a low 700 mm. The Panther C weighs 249 kg (549 lbs) when fully fueled. Features include a TFT display, LED lighting, and ABS.
Panthette: Scooters for the city and everyday use
Phelon & Moore also covers the scooter market with the Panthette S and Panthette X. The S version is clearly designed for city traffic, while the X version incorporates visual elements from the adventure segment.
The Panthette S is available with an air-cooled 125 cc engine with 9 hp (6.6 kW) and 9.8 Nm (7.2 lb ft) or a liquid-cooled 125 cc engine with 11.5 hp (8.5 kW) and 11.9 Nm (8.8 lb ft). A 200 cc version with 17 hp (12.5 kW) and 14.9 Nm (11 lb ft) has also been announced.
The Panthette X comes as a 125 cc version with 11.5 hp (8.5 kW) and 11.7 Nm (8.6 lb ft), a 200 cc version with 16 hp (11.8 kW) and 24 Nm (17.7 lb ft), and a 300 cc version with 17 hp (12.5 kW) and 25 Nm (18.4 lb ft).
Retro naked bikes in the pipeline
The manufacturer has listed three classic naked bikes as preview models. Two of them feature a 550 cc inline twin-cylinder engine that is expected to deliver 58 hp (42.7 kW) and 55 Nm (40.5 lb ft). The trio is complemented by the Brighton 125 with a 124.2 cc liquid-cooled single-cylinder engine that is expected to deliver 14 hp (10.3 kW) and 11.5 Nm (8.5 lb ft).
The models feature a restrained retro design without directly borrowing from existing motorcycles. The Scrambler variant in particular stands out with its cross-spoke wheels and matte paint finish.
Market launch and unanswered questions
The new models are scheduled to go on sale in 2026. Prices have not yet been officially confirmed. In Italy, figures of €7,600 (approx. $8,300) for the Capetown and €7,700 (approx. $8,400) for the Panther are circulating. Prices for other markets are still to be confirmed.
Despite the visually distinctive models, questions remain about their technical origins and positioning in the premium segment. In particular, the unspecified engine development could influence market acceptance. Establishing a comprehensive dealer network in a short period of time is also considered a challenge.
