Buell Motorcycles, a well-known manufacturer of V-twin motorcycles, has teamed up with renowned designer Roland Sands to create a new, unique machine to shake up the existing cruiser market. The Super Cruiser, which is in development for the 2025 model year, is expected to bring the performance of liter sportbikes to the world of cruisers and become an absolute highlight in the motorcycle market.
A perfect collaboration
The Super Cruiser was designed by Roland Sands Design, a Long Beach, California-based company known for its stylish cruisers, café racers and other custom motorcycles. Roland Sands has evolved from professional racer to custom bike builder. Today, he is considered a luminary in the field. Working with Buell was a natural choice, as the Buell brand is known for its unique V-twin engines, chassis and suspension. The Super Cruiser is powered by Buell’s V-twin engine and is said to offer special handling.
Roland Sands: “When Bill first approached us about building a high-performance cruiser with the Buell engine, it was as if the bike designed itself. Given Buell’s history and the market’s need for a true high-performance cruiser, as well as the build quality of the existing Buell suspension parts, engine and rolling kit, the project was a natural fit.”
A perfect blend of performance and design
The Super Cruiser will offer impressive performance with 175 hp and a weight of only 204 kg (about 450 lb). Sands’ chassis geometry provides a comfortable street ride that is also suitable for track use. Sands designed its standard Buell suspension to work with the swingarm, forks, original 17-inch wheels and braking system. The low ground clearance, comfortable seating position and foot positions are key to combining the cruiser look with sporty handling.
Buell is back
The Super Cruiser is designed to transform a cumbersome motorcycle into a powerful and well-rounded machine that not only attracts attention, but also delivers impressive performance on twisty roads. The Buell brand wants to show that they are back on the market and build more than just sportbikes.
The Super Cruiser is designed to transform a cumbersome motorcycle into a powerful and well-rounded machine that not only attracts attention, but also delivers impressive performance on twisty roads. The Buell brand wants to show that they are back on the market and build more than just sportbikes.
Record-breaking pre-orders for the Super Cruiser
News surrounding the Super Cruiser has spread rapidly since its announcement seven months ago, and the motorcycle world has responded with open arms. Buell recently announced that they have booked over $120 million worth of pre-orders for the 1190 concept Super Cruiser. This impressive sum is a testament to the passionate support from Buell fans from all corners of the U.S. and ensures that Buell has a bright future and a firm foundation for the continuation of their legacy.
A community of loyal Buell fans eagerly awaits
Since Buell made its comeback to the motorcycle market, loyal fans of the brand – the “die-hard Buellers” – have been watching its movements with eagle eyes, always on the lookout for signs that the new models will revive the distinctive riding experience of the bikes from Buell’s glory days. While the performance of the new models has yet to be proven, the strong financial commitment through pre-orders and enthusiastic community support shines a promising light on the future of the Super Cruiser and the brand as a whole.
Future plans and invitation to participate from CEO Bill Melvin
Bill Melvin, CEO of Buell Motorcycle Co. clearly expresses his excitement and optimism about the developments and future prospects of the brand and the Super Cruiser, “We have laid a solid foundation over the past two years with a great team and the support of West Michigan leaders. Now, overwhelming demand for the Super Cruiser is putting Buell on a course for significant, long-term growth.” Melvin underscores the excitement of this phase of development and encourages anyone who wants to get involved to get involved and get in touch.
View of the start of production and pricing
For all those who already have their eyes firmly set on the future acquisition of the Super Cruiser: Buell plans to launch the model in 2025, with pricing ranging from $20,000 to $30,000. This investment will allow the acquisition of a motorcycle that weighs around 204 kg (450 lb), while offering a proud 1190cc, 175 hp and 138 Nm of torque.
Conclusion:
Buell Motorcycles’ impressive renaissance, marked by the innovative Super Cruiser, paints a promising picture for the future of the company and its dedicated following. With a masterful blend of traditional cruiser appeal and cutting-edge sportbike technology, the Super Cruiser creates a category of its own and brings a breath of fresh air to the motorcycle market. While loyal fans and newcomers alike eagerly await the bike’s appearance on the streets with looks of anticipation, the impressive financial support from pre-orders and the passionate community pave the way for Buell’s continued influence and innovation in the industry. The combination of Buell’s technical expertise and Roland Sands’ visionary design appears to be a recipe for success that will enrich not only the brand, but the entire motorcycling world.
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