Harley Creators Custom Clash: Voting on Six Custom Builds Now Open

• Six European content creators, each teamed with a Harley-Davidson authorized dealer
• Budget per build 15,000 euros (approximately 17,000 US dollars), each based on a Harley-Davidson cruiser
• Online voting until September 10, 2026, finale at European Bike Week at Lake Faak

With the Creators Custom Clash, Harley-Davidson has launched a Europe-wide customizing competition that combines traditional custom culture with the reach of social media. Six content creators from six countries have each transformed a production motorcycle into a one-of-a-kind build in collaboration with a regional authorized dealer. They documented the entire process on their own channels, from the initial idea to the finished bike. Since the online reveal on June 23, 2026, enthusiasts can view all the machines and vote for their favorite.

What Is the Harley-Davidson Creators Custom Clash?

The Creators Custom Clash is a Europe-wide custom bike competition in which six content creators each developed a stock Harley-Davidson model into an individual custom build. According to the manufacturer, the tradition of personalization that has always been associated with the brand takes center stage. Each participant contributed the creative vision, while the technical execution was carried out in cooperation with the respective authorized dealer. The result, according to Harley-Davidson, is a synthesis of design concept, workshop expertise, and the public showcase of the building process on social media.

How Does the Competition Work?

Each creator received a production model from the Harley-Davidson cruiser lineup and a budget of 15,000 euros (approximately 17,000 US dollars) for the build. Within this framework, participants were free to reinterpret their base motorcycle both aesthetically and technically. Throughout the build phase, they shared behind-the-scenes content on social media, allowing the community to follow the evolution of each project. The public voting phase began with the online presentation of all completed machines.

Which Six Custom Bikes Are Competing?

Six teams from France, Italy, Spain, the United Kingdom, the Netherlands, and Germany are presenting their interpretations. Each machine is based on a well-known Harley-Davidson model such as the Street Bob, Breakout, or Low Rider, with each build pursuing its own design direction.

France: Eskyas and Macadam Moto on a Street Bob

Eskyas takes a deliberately stripped-back approach with his Street Bob, aiming to preserve and refine the motorcycle’s original character. A custom-made flat and narrow handlebar with matching cables, suspension lowered by 20 millimeters at the rear and 5 millimeters at the front, and a wider 180-section rear tire are designed to deliver more agile handling. Additional components include Redline Collection parts, Kellermann Atto micro turn signals, a Screamin’ Eagle Extreme Circle air cleaner, and an electronically controlled exhaust system by Dr. Jekill and Mr. Hyde. Handcrafted design elements complete the build.

Italy: Jack NBC on a Breakout

Jack NBC interprets the Breakout with a distinctly performance-oriented approach, combining aggressive styling with select components and striking visual contrasts. The creator draws on years of experience in Harley-Davidson customizing. According to the manufacturer, this is the Italian participant’s most ambitious project to date.

Spain: Javier Gallardo with the Low Rider “Nómada”

Under the name “Nómada,” Javier Gallardo presents an interpretation of the Low Rider that emphasizes freedom, a spirit of adventure, and personal expression. Large spoked wheels and an elongated silhouette define the appearance. The paintwork draws on 1970s design elements, combining classic color tones with glittering accents for a retro look. An exhaust system by Dr. Jekill and Mr. Hyde also provides the soundtrack, aiming to blend classic V-twin tone with modern technology.

United Kingdom: Miles Langford on a Street Bob

Tattoo artist Miles Langford takes his Street Bob in a club sport direction, placing the emphasis on performance and a bold look. The build features suspension components from Screamin’ Eagle and Öhlins, wider tires, Arlen Ness Big Brake discs, and a 2-into-1 exhaust system by Dr. Jekill and Mr. Hyde. The Kraus handlebar and BMX-inspired grips reflect influences from Langford’s youth. Lightweight fenders, a reworked swingarm, and a close-cut fairing round out the concept. According to the manufacturer, the elaborate paintwork featuring metallic flames over gold-leaf stripes is designed as a tribute to late Linkin Park vocalist Chester Bennington.

Netherlands: Arjan van den Boom with “Pink Savage”

Arjan van den Boom, founder of Ironwood Custom Motorcycles, gives his Street Bob dubbed “Pink Savage” the appearance of a scrambler in a modern custom style. Raised suspension, a conversion to chain drive, and Pirelli MT60 RS tires are intended to create a compact, muscular stance. The build is complemented by a Screamin’ Eagle Vortex Extreme air cleaner and a Vance and Hines Upsweep exhaust. The Ruby Stone Red paintwork provides a contrast to the machine’s raw mechanical character.

Germany: Pia Tillmann, Zicco Banach, and Angelo Carlucci on a Breakout

The German team of Pia Tillmann, Zicco Banach, and Angelo Carlucci created a Breakout that brings together diverse creative influences. Purple flame graphics, details executed in gleaming chrome, and a gray seat with leopard print and purple accent stitching define the look. A tall sissy bar serves not only as a design statement but is also intended to improve everyday usability. An exhaust system by Dr. Jekill and Mr. Hyde provides the acoustic presence.

What Role Does the Competition Play in Harley-Davidson’s Strategy?

The Creators Custom Clash fits into Harley-Davidson’s recent corporate direction, introduced under newly appointed CEO Artie Starrs. This strategy, referred to as “Back to Bricks,” focuses on the brand’s existing strengths according to sources close to the company, including the dealer network, loyal customer base, large-displacement cruisers, as well as parts and accessories and apparel. Customizing is considered a core part of the brand’s heritage, and the competition builds on that legacy. At the same time, the contest leverages the growing influence of motorcycle content creators on platforms like YouTube and Instagram, connecting traditional custom culture with digital reach strategies.

When and Where Will the Winner Be Decided?

Online voting runs until September 10, 2026, after which the decision will be made at European Bike Week. The event takes place from September 8 to 13, 2026, at Lake Faak in Austria, where all six motorcycles will be shown together for the first time. The overall winner will be determined by the combined scores of an expert jury and the online vote. As the prize, the winner gets to keep the custom bike they designed and built.

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