MV Agusta after KTM separation: New models, new engines, new direction

After a short but intensive partnership with KTM, MV Agusta is once again standing on its own two feet. The traditional Italian motorcycle brand, known for its exclusive super sports bikes and unmistakable design, has now been fully transferred back into the hands of the Sardarov family following the majority takeover by Austrian company Pierer Mobility AG in 2024. In the wake of the economic turbulence surrounding KTM – including the threat of bankruptcy, which was averted by the Indian Bajaj Group – MV Agusta is now drawing the consequences and focusing on a self-determined new start.

Gradual separation from KTM

According to company boss Luca Martin, although the separation process is not yet complete, it is proceeding according to plan and without any major friction. All dependencies on KTM – particularly in the areas of IT, logistics and infrastructure – are to be ended by the end of 2025. Until then, some internal processes, such as spare parts logistics, will continue to be organized via KTM. At the same time, MV Agusta is already working on a new partnership with a global logistics company that will ensure complete independence in parts distribution.

The dealer structure remains unaffected. MV Agusta has never completely merged its distribution networks with KTM, but has always relied on independent contractual partners. These are now to be further expanded. Martin announced his intention to open new dealerships in important markets. In addition, separate regional offices will be set up in Europe, North America, Oceania and Asia to ensure more direct market support in the future.

Reorganization and production optimization

Another milestone in the reorganization concerns the “Centro Stile” design center, which was previously located in San Marino. This will be completely relocated to the main plant in Schiranna by July 1. This will bring the design department closer to production and research and development – a move intended to speed up processes and increase efficiency.

Changes have also been made to production itself: MV Agusta is implementing the proven Toyota production system, which is based on the just-in-time principle. The aim is to avoid waste and always have the exact number of components required ready at the right time – without excessive warehousing. A clear sign of the consistent professionalization of production in Italy.

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Looking ahead: New models and new segments

MV Agusta has already announced a new model for the end of the year, which will be unveiled at the EICMA in November. The new motorcycle is based 99% on new developments, which suggests that it will be a complete model change. Whether the new machine comes from the three-cylinder or four-cylinder family has not yet been specified.

Particularly exciting: MV Agusta also wants to present the prototype of a completely new engine at the EICMA, which, according to Martin, is intended to “redefine the concept of hyper-performance”. This could be an indication of a return to the superbike segment, which MV Agusta has no longer served since production of the F4 was halted in 2018 due to the Euro 5 regulations.

The company plans to completely renew its model portfolio from 2026. At the same time, the aim is to tap into new market segments. Details are not yet known, but it seems clear that MV Agusta is entering a phase of profound transformation – with a focus on independence, innovation and internationalization.