World Ducati Week 2026: 118,036 Fans Celebrate Ducati’s 100th Birthday

• 118,036 visitors from 94 countries over three event days
• 18-kilometer motorcycle parade from Misano to Riccione
• World premiere of the Desmo450 SM, Ducati’s first supermoto

Ducati celebrated the company’s 100th anniversary from Borgo Panigale with a gathering that brought together fans, champions, legends and motorcycles in one place. From July 3 to 5, 2026, the Misano World Circuit “Marco Simoncelli” became the stage for a program that, under the motto “Live the Legend – Celebrate 100 Years Together,” connected the brand’s past, present and future. Every two years, the World Ducati Week brings together the worldwide community of Ducatisti, but this anniversary edition fell in a year in which Ducati also celebrated its 100th MotoGP win.

How many visitors attended the World Ducati Week 2026?

According to Ducati, the event drew 118,036 visitors over three days. Participants traveled from 94 countries and five continents, making this edition the largest and most international in the gathering’s history, according to the manufacturer. The weekend was also carried by the Ducati Official Clubs, the brand’s official clubs: 275 D.O.C. from around the world came to Misano.

Ducati CEO Claudio Domenicali summed up the weekend like this: “The Centenary edition of World Ducati Week exceeded every expectation, with extraordinary attendance making it the biggest and most international edition ever.” He said the Friday parade will stay with him in particular — a seemingly endless red chain of motorcycles along the Riviera Romagnola.

How long was the Ducati parade on the Adriatic coast?

The traditional parade stretched 18 kilometers on Friday from the Misano World Circuit to Samsara Beach in Riccione. At the front rode Claudio Domenicali and the mayor of Misano, Fabrizio Piccioni, together with Ducati management. By the time the front of the parade had already reached Riccione, the last machines were still leaving the racetrack.

Afterwards, the Ducati Beach Party continued at Samsara Beach. A fixed part of the program is the Rustida, a shared meal where 75 Ducati executives from Borgo Panigale and its subsidiaries cooked and served themselves.

What happened at the Live the Legend Night on Saturday?

On Saturday evening, the Misano World Circuit turned into an open-air stage, hosted by the voice of Francesco Pannofino. On stage stood legends such as Casey Stoner, Troy Bayliss, Carl Fogarty and Loris Capirossi, followed by the current factory riders, including Francesco Bagnaia, Marc Márquez, Álex Márquez, Fabio Di Giannantonio and Nicolò Bulega. In total, 36 riders lined up with their motorcycles on the track, in the same year that Ducati also recorded its 100th MotoGP win.

The evening closed with a drone and fireworks show that filled the sky over Misano with images from the company’s history. On the track, Nicolò Bulega won the Lenovo Race of Champions, ahead of Alberto Surra and Lorenzo Baldassarri.

What new model did Ducati show at the World Ducati Week?

In Misano, Ducati celebrated the world premiere of the Desmo450 SM, the brand’s first supermoto. Alongside this preview of a production model, the Superleggera V4 Centenario and the 100 Collection took center stage in the Ducati World area, through which the manufacturer translates its company history into limited collector’s items.

Visitors could explore the model range up close and talk to engineers and designers. An augmented experience based on the Lenovo ThinkStation P8 allowed guests to configure a 1:1 scale Multistrada V4 S and go through the options of the Ducati Factory Made program.

Ducati Heritage and offerings for families

In the anniversary year, the event dedicated its own Heritage Village to the brand’s history, featuring the exhibition “100 Years, 100 Stories, One Legend” and the Ducati Heritage Contest. Motorcycles were honored for their exceptional condition, originality and historical significance. First place went to Piero Guerrini with a 1999 Ducati 996 SPS Factory Replica.

The youngest guests also had their own area with the Ducati First Experience, where more than 240 riding sessions offered a first contact with the motorcycle. Added to this were stunt shows by Emilio Zamora, freestyle motocross performances by Massimo Bianconcini, Corey Creed and Diego Manenti on the new Desmo450 MX, as well as hot laps, test rides and Lamborghini rides. The track also hosted the V4 Elite Cup for riders on their own Panigale V4, won by Denis Magalotti and Paul Buchmann, and the junior series Lenovo V2 Future Champ Academy, whose winners were Jesus Torres and Andrea Migno.

How successful was the World Ducati Week online?

The event also achieved strong digital numbers. The prediction game FantaWDW reached more than 220,000 sessions, the event’s dedicated websites recorded more than 2 million page views, and the social media channels generated more than 20 million impressions. The livestream of the Lenovo Race of Champions was watched by more than 700,000 viewers. On site, 95,000 photos and 105 hours of video footage were produced, while the program overall comprised 110 hours of entertainment.

Sustainability, local communities and partners

The World Ducati Week says it is organized with a focus on social responsibility and sustainability. Part of the fee for the paddock’s leather-suit and helmet storage service is donated to the anti-violence center CHIAMA chiAMA run by the association MondoDonna Onlus, which works against gender-based violence.

The event was supported by the municipalities of Misano Adriatico, Riccione, Rimini and Cattolica. Lenovo served as title partner of the Lenovo Race of Champions, joined by a number of other partners and long-standing technical suppliers who contributed to the weekend’s program.

Frequently Asked Questions