Ducati Celebrates 100 Years: 22,000 Riders at the Largest #WeRideAsOne Ever and What World Ducati Week 2026 Has in Store

• Over 22,000 Ducatisti from more than 70 countries took part in the fifth edition of #WeRideAsOne
• Participants formed the number “100” with their motorcycles as a tribute to the Ducati anniversary
• World Ducati Week 2026 takes place from July 3 to 5 in Misano, exactly on the 100th founding day

Ducati has a special year ahead in 2026. On July 4, the company from Borgo Panigale celebrates the hundredth anniversary of its founding. What began in 1926 as a manufacturer of radio technology gradually evolved into one of the world’s most renowned motorcycle brands after World War II. Technical innovations like the desmodromic valve train, iconic models such as the Monster or the Panigale, and a consistent focus on racing have shaped the brand. In the anniversary year, a specially designed “Ducati100” symbol runs through all activities: the number one hundred in the brand’s signature font, crossed by a curve that according to Ducati connects the past with the present, complemented by the years 1926 to 2026 and the Italian tricolor.

How did the largest #WeRideAsOne in Ducati’s history unfold?

On Saturday, May 9, 2026, more than 22,000 Ducatisti around the world came together to ride, according to the manufacturer. The fifth edition of the annual community event was the largest to date. In over 70 countries, Ducati dealers and the so-called Ducati Official Clubs (DOC) organized rides, meetups, and parades. Within 24 hours, columns of Ducati and Scrambler Ducati motorcycles rolled through cities on five continents.

The list of participating metropolises reads like a world travel catalog: Bologna, London, Berlin, Paris, New York, Las Vegas, São Paulo, Bogotá, Santiago de Chile, Tokyo, Shanghai, Bangkok, New Delhi, Dubai, Cape Town, Singapore, Bali, Perth, Sydney, and many more locations were part of the global parade. In Australia and New Zealand alone, 23 Ducati dealers and five Ducati Official Clubs joined forces and brought over 900 riders to the streets, according to MCNews, from Perth to Christchurch and from Cairns to Queenstown.

The range of participating models reflected Ducati’s entire current portfolio. From the Panigale supersport to the Multistrada adventure tourer, the Monster, Diavel, DesertX, and the various Scrambler Ducati variants — the full model range was represented.

What did the event have to do with Ducati’s 100th birthday?

The anniversary theme ran through the entire day. At numerous locations, participants arranged their motorcycles into large-scale “100” formations and had them photographed from the air. These images were shared in real time across Ducati’s official social media channels under the hashtags #WeRideAsOne2026, #WeAreDucati, and #DucatiOneHundred. A highlights collection is available on Ducati’s Instagram profile.

Company leadership also joined the rides. CEO Claudio Domenicali and Francesco Milicia, Vice President Global Sales and After Sales, participated alongside employees and international subsidiaries. Domenicali had already emphasized at the unveiling of the anniversary stamp in Rome in April 2026: “The year 2026 represents an extraordinary milestone for Ducati, embodying one hundred years of history, passion, and expertise.” This special stamp was issued by the Italian Ministry of Enterprises and Made in Italy as part of the thematic series “Excellence of the Production System and Made in Italy,” which honors companies that have significantly contributed to the country’s innovative strength.

How is Ducati celebrating the anniversary in motorsport?

The centenary is also making its mark on the racetrack. For the 2026 MotoGP season, the Desmosedici GP received a new anniversary livery in the so-called “Rosso Centenario.” The matte dark red with double white stripes is inspired by two historic models, according to Ducati: the Ducati 60 from 1949, the manufacturer’s first complete motorcycle, and the Gran Sport “Marianna” from 1955, which legendary engineer Fabio Taglioni developed for racing.

Marc Marquez and Francesco Bagnaia, who together hold nine MotoGP World Championship titles, compete in this livery. Ducati currently dominates MotoGP with four consecutive riders’ titles and six manufacturers’ titles. The brand is also successfully represented in the Superbike World Championship, MXGP, and other series. This sporting dominance will play a central role at the next major anniversary event.

What can visitors expect at World Ducati Week 2026 in Misano?

The thirteenth edition of World Ducati Week (WDW) takes place from July 3 to 5, 2026, at the Misano World Circuit Marco Simoncelli. According to Ducati, it is set to be the highlight of the anniversary celebrations. July 4, 2026, holds special significance: it is exactly the hundredth anniversary of the company’s founding.

The program includes test rides with current Ducati models, riding experience sessions, the opportunity to take your own motorcycle onto the racetrack, as well as tech talks with engineers and designers from Borgo Panigale. A staple of the event is the traditional parade, where hundreds of motorcycles form a closed column and complete a lap around the GP circuit. Evening events, shows, and an entertainment program in the paddock round out the three days.

A special highlight is the Race of Champions, which takes place in a new format in 2026. For the first time, the event spans two days: free practice and qualifying on Saturday, with the actual race featuring MotoGP and Superbike riders on Sunday. Since the Race of Champions is not held every year, the 2026 edition carries additional significance.

How much do tickets for World Ducati Week 2026 cost?

Tickets are available through the official Ducati website. There are two variants: the Biker Pass for participants with their own motorcycle and the Visitor Pass for passengers or visitors without a motorcycle. The three-day Biker Pass costs 125 euros at regular price, while the Visitor Pass is 95 euros. A single day costs 80 euros (Biker) or 70 euros (Visitor) respectively.

Members of Ducati Official Clubs with an active 2026 membership receive discounted rates. The three-day pass for DOC members is 80 euros (Biker) or 75 euros (Visitor). Accompanied minors under 18 pay a symbolic entry fee of 1 euro. Participants from non-European regions as well as people with disabilities and their companions receive free entry. All ticket holders can additionally visit the Ducati factory and the Ducati Museum in Borgo Panigale at a reduced price.

The event is deliberately aimed not only at experienced Ducatisti. Those interested without their own Ducati are also welcome to gain insight into the brand, its history, and motorsport. However, track access for riding is only possible with a Ducati; the paddock itself is open to all Biker Pass holders regardless of motorcycle type.

What does #WeRideAsOne mean for Ducati’s brand strategy?

The #WeRideAsOne event has existed since 2022 and has evolved within five editions from a regional meetup to a global phenomenon. No other motorcycle manufacturer organizes a coordinated community event of this scale across all five continents on a single day. For Ducati, the format is a central element of customer loyalty: it connects riders of different models and riding styles under a common brand umbrella and creates images that are shared millions of times across social media.

In the context of the anniversary year 2026, #WeRideAsOne fits into a chain of activities designed to make the centenary visible. Beyond the community event and World Ducati Week, these include the anniversary livery in MotoGP, the special stamp issued by the Italian state, and the “Ducati100” logo that accompanies all communication measures. The next major date is already set: from July 3 to 5, 2026, Misano transforms into the center of the Ducati world.

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