Focus on electric motorcycles and trikes
The new store in Paris focuses entirely on the Can-Am brand’s two- and three-wheeled models. The spotlight is on the new Can-Am Pulse and Can-Am Origin electric motorcycles, which have been developed with state-of-the-art technology for urban and regional mobility. Also on display is the latest three-wheeled model, the Can-Am Canyon, which expands the Canadian company’s portfolio of innovative mobility solutions.
Steve Pelletier, Vice President and General Manager International at BRP Inc., emphasizes: “The opening of our flagship store marks a milestone for BRP in Europe and further positions us as a global market leader in the powersports segment. With our central location in Paris and a clear focus on our new electric motorcycles, we are strengthening our market presence and investing in Europe for the long term.”
Changes in the international powersports market
The powersports industry has been facing economic challenges for some time. Even big names like Polaris are not immune to uncertainties caused by the economy and customs policy. While many market players are struggling with stagnating sales figures, Can-Am’s current expansion suggests that BRP Inc. is clearly more optimistic about the future.
Can-Am’s focus on the electric sector in particular currently sets it apart from the competition. The models presented, such as Pulse and Origin, serve the growing demand for electric motorcycles in urban environments and thus send a clear signal for sustainable mobility.
Polaris remains US-centric for the time being
A look at the competition shows that Polaris does not yet have any direct competitors to Can-Am’s electric motorcycles or trikes in its range. Although the Polaris Slingshot three-wheeler is well known in the US, it remains to be seen whether this vehicle concept can also gain a foothold in Europe. Polaris has traditionally focused strongly on the US market and has so far shown no signs of expanding into the European electric sector in a similar way to Can-Am.
Outlook
With the opening of its first European flagship store in Paris, Can-Am is underlining its ambition to play a leading role in the growing market for electric two- and three-wheelers in Europe. Close ties to the community and long-term investment in the European market are intended to lay the foundation for further expansion and innovation.
