Energica restart: production moves to Asia, prices drop by 20 percent

• Production is moving to Asia, prices are set to fall by around 20 percent
• Development, design and quality standards remain in Italy
• The Experia returns as the first model, new models are to follow by the end of 2027

Two years after shutting down in 2024, Energica is back with a significantly changed business model. On the evening of 4 November, the new management presented its plans in Milan, in parallel with EICMA 2026. The venue was not the exhibition centre but the Fonderia Napoleonica Eugenia in the Isola district, a former 19th-century bronze foundry. Alongside public visiting hours with motorcycles on display, there was a closed event for riders, partners and the press with a press conference and Q&A session. The most important news of the evening: motorcycles from the brand from Italy’s Motor Valley will no longer roll off the line in Italy in future.

Why is Energica moving production to Asia?

By manufacturing in Asia, Energica wants to significantly reduce production costs. It was precisely these costs that weighed heavily on the company in the years before its bankruptcy.

Until now, Energica built its motorcycles in small numbers in Europe. Technically, the models had a good reputation, but in terms of price they were clearly in the premium segment. On top of that came external problems. Energica was dragged into the financial collapse of the US fund Ideanomics, which had previously bought into the company. In the subsequent insolvency proceedings, no buyer could be found for a long time. At the same time, development of electric motorcycles stalled, and MotoE, for which Energica once supplied the bikes, was suspended indefinitely. Because the crisis at KTM dominated the headlines at the same time, Energica’s demise almost went unnoticed by the public.

Behind the scenes, however, the restart had been under way for around a year. The new owner is Energica Pte. Ltd., a Singapore-based company financed by international private investors.

What stays at Energica in Modena?

Research, development and design remain in Modena. Responsibility for technical standards and the quality of the motorcycles also remains in Italy.

As before, Giampiero Testoni heads up engineering. He has been with Energica since the start of the project and remains chief technical officer. Designer Paolo Imeni is also staying on board. The intellectual property was rescued as well, namely the numerous patents with which Energica made a name for itself in electric motorcycles.

Even so, it will not be without gaps. Many former employees left the company during the two years of standstill. The development team therefore has to be rebuilt. Testoni nevertheless expects that the motorcycles from Modena have remained technically up to date and can be at the front again with the planned updates.

What role does India play in the Energica restart?

Officially, Energica only speaks of production in Asia. According to the Italian trade magazine Dueruote, the new production site is being set up in India.

An existing plant is reportedly being converted there, and the production lines from Modena are moving to the new factory. Although the investor group is based in Singapore, it is said to come predominantly from India. According to the report, this also explains the choice of location. The company’s new CEO is reportedly Shivangi Bagri.

Which models will Energica build first?

The Experia, an electric sport tourer with an adventure focus, kicks things off. After that, the Ego, the Eva Ribelle and the EsseEsse9 are to return step by step until the complete former model range is available again.

For the launch, Energica is using the existing platforms. That saves time because no completely new motorcycles have to be developed and homologated. Homologation means the official approval of a vehicle for road use. Improvements are nevertheless already planned: a new battery is to come, and range, efficiency, performance and reliability are set to increase. Energica expects completely new models by the end of 2027.

How much cheaper will Energica motorcycles be?

Prices are set to fall by around 20 percent compared with the previous models. This is to be made possible by cheaper production in Asia.

Energica has not yet announced specific prices for individual models. It therefore remains open where the Experia and the other models will be positioned in the individual markets.

What happens with dealers and service?

Energica is initially focusing on Europe, the USA and Australia. The dealer and service network is being rebuilt in these markets.

Something has already happened for existing customers. According to the manufacturer, service is up and running again, and dealers in several countries are receiving spare parts again. Overall, however, almost everything has to be built from scratch: the team, production, the dealer network, suppliers and spare parts supply. The goal is for the entire structure to be operating again in early 2027. Energica is no longer meant to be just a small Italian low-volume manufacturer, but to present itself as a globally positioned brand.

Energica follows the path of Zero Motorcycles

Energica is not alone in moving production to Asia. Zero Motorcycles built its electric motorcycles in California for years and, from 2023, moved a large part of its production to the Philippines, both complete motorcycles and key assemblies. Zero now works with several plants, including Chinese manufacturer Zongshen, and still advertises its development in California.

Energica is now taking a similar path: development in Italy, production in Asia. The technical foundation is in place. In the first four years of MotoE, from 2019 to 2022, Energica was the sole manufacturer supplying the race bikes and gained a great deal of experience with high-voltage technology and DC fast charging. Whether the new approach puts the company on a sustainable economic footing will only become clear once the first motorcycles from the new production reach customers.

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