MV Agusta aims to achieve stable sales figures in 2025 despite the KTM crisis

MV Agusta faces particular challenges in 2025. According to its own statements, the Italian manufacturer wants to maintain the previous year’s sales figures despite the financial difficulties at KTM. MV Agusta has set itself the goal of selling around 4,000 motorcycles again in 2025. The plans are being made against the backdrop of production in the first half of the year being significantly impacted by KTM’s insolvency.

Impact of KTM’s insolvency

In 2024, MV Agusta recorded a significant jump in sales figures. Compared to 2023, sales figures rose by 116 percent. This extraordinary success forms the basis for the 2025 target. Originally, a further increase was planned, but KTM’s financial difficulties led to significant restrictions in production. Production had to be halted at times, which had a particularly severe impact on the first quarter of 2025. The second quarter was also affected by the aftermath.

Ownership structure and strategic orientation

Following the complete takeover of the company by the Sardarov family, MV Agusta is realigning itself. In addition to stabilizing its core business, the brand is focusing on new strategic goals. These include the planned entry into MotoGP in 2027. A comprehensive renewal of the product range has been announced for the 2026 model year, with a focus on new segments.

Production planning and inventory

Production at MV Agusta is now back up and running, with the company expecting to manufacture around 300 to 400 motorcycles per month. One of the challenges currently facing the company is reducing existing inventory from the KTM factories. Only after this inventory has been sold off can full delivery to markets in Europe and the US be expected.

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Quotes and statements

Luca Martin, Executive Director of MV Agusta, explained to the Italian media outlet GPOne:

“Our goal for 2025 is to sell 4,000 motorcycles again. We had to stop making Euro 5 bikes in 2024, which led to an increase in stock. We actually had more ambitious sales goals for 2025, but KTM’s bankruptcy proceedings messed up our plans. This caused us to lose a big chunk of our sales in the first quarter, and the second quarter was also hit hard.”

Outlook

Looking ahead to the coming months, recovery and adjusting production to the current market situation remain crucial for MV Agusta. Further steps, such as expanding the model range and preparing for MotoGP, are already on the agenda.